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Influencers and celebrity culture

  1) Media Magazine reading 1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity,  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  We could argue  that YouTube influencers encourage  the spread of US cultural references,  language and attitudes. This form of  globalisation implies a dominance of  Western cultural attitudes 3) How do influencers reinforce capitalist ideologies?  YouTube stars are often sponsored by  commercial companies and become  endorsers of products. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  They use techniques such as handheld  camera, cartoon-like captions and  sounds, crash zo...

Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? discovered we could email and exchange files with people at other universities,  that I realised that we had access to a way to talk to hundreds of thousands of other computer users around the world. 2) What are the negatives or dangers linked to the development of the internet? network is becoming invisible, as connectivity becomes seamless, pervasive and fast enough to just work most of the time. We stop seeing it – we only see...

Industries: the appeal of print

  1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? is  a publication that operates without major funding or control from large corporations or institutions 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” (Hamilton 2013 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Bauer Media and News Limited in Australia are struggling to keep readers from moving online. In contrast, those behind independent magazines use digital developments to their advantage, and have a strong online presence 4) What does the article suggest...

Magazine: final index

  1)   Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: Front cover practical task LR 5)  Magazines: The Gentlewoman - Language and Representations 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

GQ - Audience & Industries blog tasks

  Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? GQ explores the powerful and progressive new forces shaping culture, society and commerce in Britain  2) What does the media kit suggest about masculinity?  As masculinity evolves, GQs authority has never been broader or stronger  3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. 7.3m total reach shows they are a large industry, 138k average HHI shows upper class 1.8m social followers large digital influence  4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? Men of the year, GQ hype this shows that they are upper class company and they care about expanding there business  5) Still on page 3, what does the video and social series section suggest about how magazine audiences are c...

The Gentlewoman: Language and Representation

  Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? Lower case, sans serif suggests very modern and offers something different  2) How does the cover subvert conventional magazine cover design? No cover lines subvert conventional magazine almost like a book design  3) Write an analysis of the central image. Low angle shot shows dominance and power, the use of different and powerful make up shows not sexualising women but use of lipstick can be  4)  What representations of gender and celebrity can be found on this front cover? Low angle shows power of women and celebrities, the powerful make up is not sexualising women as they want to depict women doing stuff  5) What gender and representation theories can we apply to this cover of the Gentlewoman?  Laura Mulvey male gaze, butler gender performance and bell hooks intersectionality  Feature: Modern Punches 1) How does the feature on Ramla Ali use ...