archie a level media exam

  1) What is the purpose of a music video? The purpose is to sell products  2) How has the digital age changed the production and distribution of music videos? They are more widely available, videos could be uploaded to video hosting sites like YouTube , allowing audiences to watch and listen to it whenever they want  3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Universal music group, Sony music entertainment, Abu Dhabi media which is syndicated to YouTube with YouTube and google receiving a share of its advertising profit  4) What are the key conventions of a music video? Movement, band or artist, narrative and intertextuality  5) How can narrative be used in music video? Give an example of a music video that uses a narrative. The storyline may relate to the songs lyrics and illustrate what is being said For example I was a teenage anarchist by against me  6) What examples are provided in the factsheet for intert...

  Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? The black beauty is beauty aimed to highlight and celebrate black beauty  2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, dressing room and a mother and her daughter showing the products and trends in beauty  3) As well as YouTube, what TV channels and networks did the advert appear on? Digital channels like BET, OWN Hulu, HBO max  4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'? No one feels left out, the film has more inclusion in its under a minute campaign than 2 hour films  5) What is the 15 per cent pledge and why is it significant? The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses Media language: textual analysis Watch the advert again and answer the fo...

  Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16tg century onwards, European countries got into a race to see how many undiscovered lands they can conquer first  2) Now look at the second page. What is postcolonialism?  Refers less to a time time period and more to a critiquing of a though and the process of decolonisation  3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggests Britain has still not faced up to its colonial past and this resulted in desire to still subjugate from different races  4) What is 'othering'? We identify someone being different or an alien to society  5) What examples of 'othering' are provided by the article? One example is a film love thy neighbour when a black family lives next to a white family  6) What is 'double consciousness'?  The othering can sometimes manifest into confusio...