Daily Mail and Mail Online CSP: Blog tasks

 Daily Mail and Mail Online analysis 


Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.

1) What are the most significant front page headlines seen in the Daily Mail in recent years?

-the most significant front page headlines are hard news on politics and backing the conservative party

2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?

-the audience is positioned to back the daily mail and the ideology is they are backing Brexit in a positive way

3) How do the Daily Mail stories you have studied reflect British culture and society?

-through the likes of Brexit and Boris Johnson it reflects the British society

Now visit Mail Online and look at a few stories before answering these questions:

1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?

-the five top stories are a mix of hard and soft news while the main headline being on war and linking to hard news

2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?

-the mail online follows the same ideologies through showing a mix of hard and soft news and positioning the audience to back conservative party

3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?

-the homepage stories are selected by clicks and the most popular stories move to the top of the page

Factsheet 175 - Case Study: The Daily Mail (Part 1)

Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What news content generally features in the Daily Mail?

The Daily Mail is a national tabloid middle market daily paper in
the UK. This means that the paper includes a combination of serious
journalism and entertainment, occupying the middle ground between
broadsheets that cover hard news (The Times, The Daily Telegraph,
The Guardian) and the more down-market sensationalist tabloid
papers (The Sun, The Mirror).

2) What is the Daily Mail’s mode of address? 

The mode of address used is often
outspoken, hyperbolic with a strong
sense of the newspaper attempting to
express the frustrations of their readers.

3) What techniques of persuasion does the Daily Mail use to attract and retain readers?

bribery, newness,  longevity ease of use, inexpensive, luxury. Emotional techniques include:
exaggeration or hyperbole, repetition, comforting

4) What is the Daily Mail’s editorial stance?

The Mail’s political stance is traditionally Conservative, having
supported the party in all recent general elections. The paper is also
known for criticism of the Labour party, and in particular the current
leader Jeremy Corbyn

5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers? 

The daily mail fits in as a large newspaper through following the right wing and their political stance

Factsheet 177 - Case Study: The Daily Mail (Part 2)

Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) How did the launch of the Daily Mail change the UK newspaper industry?
 
Inverted Pyramid method, this
method, first developed as a result of the need to communicate
quickly via telegrams, was used in newspapers as it offered effective
communication of the product – the news. This increased the
popularity of the paper, as the newly literate lower middle classes
engaged with the new style of journalism.

2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?

The Daily Mail is owned by the British Media company DMGT (Daily
Mail and General Trust plc) and “manages a balanced multinational
portfolio of entrepreneurial companies, with total revenues of almost
£1.5bn.

3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?



4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?

5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?


Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context

Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What do Curran and Seaton suggest regarding the newspaper industry and society?

2) What does the factsheet suggest regarding newspaper ownership and influence over society?

3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?

4) How does MailOnline reflect the idea of newspapers ‘as conversation’?

5) How many stories and pictures are published on MailOnline?

6) How does original MailOnline editor Martin Clarke explain the success of the website?

7) How is the priority for stories on the homepage established on MailOnline?

8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?

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