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Showing posts from January, 2025

Feminist theory: blog tasks

  Read   Playing With The Past: Post-feminism and the Media   ( MM40 , page 64 -   our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and BeyoncĂ©  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? It shows that there is still a need for feminism however the texts like BeyoncĂ© are almost inviting it in and much different to periods of time before  3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Patriarchy: An ideology that places men in a dominant position over women  Nostalgia: A sentimental longing for the past, often only remembering the positives from the past  Feminism: A movement aimed at defining, establi...

Introduction to feminism

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? because she realised that many other women experienced sexism but none of them stood up as they thought it was normal 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? As people are fighting back and achieving their goals against sexism, feminism is still required in western societies as people still see these harassments as a norm 3) Why was new technology essential to the success of the Everyday Sexism project? as other people were able to share their experiences of harassment and be able to tell others also to find out about statistics to show that sexism still exists 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I think that Everyday sexism project may still exist in the future, however it may not be needed or used as much becaus...

Introduction to representation

1) Why is representation an important concept in Media Studies? Because everything that appears in media is in fact a representation  2) How does the example of Kate Middleton show the way different meanings can be created in the media? As 2 images that are similar create different ideas and representations about Kate  3) Summarise the section 'The how, who and why of media representation' in 50 words. All media products have a specific function which will impact on the representations they construct. They will consider the expectations and needs of the audience, the limitations provided by genre codes, the type of narrative, the institutional remit. All representations are the cumulative effect of a collection of certain media language choices. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? As some audiences may only partially accept the meaning being offered, this is negotiated. Other audiences may reject them completely, ...

Media regulation: blog tasks

  1) What is regulation and why do media industries need to be regulated? Required rules and regulations to ensure that organisations operate fairly  2) What is OFCOM responsible for? To regulate broadcast media like Tv and radio  3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1, section 3 and section 4 this is because these can bring the most harm to people if they are not given regulation  4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? Yes as at these time younger children may be still awake and witness these violent scenes  5) List five of the sections in the old Press Complaints Commission's Code of Practice.  Section 1 : accuracy, section 2 : opportunity to reply, section 3 : privacy, section 4 : harassment , section 8 : hospitales 6) Why was the Press Complaints Commission criticis...

Media : index 2

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)Industries: Public service broadcasting  15)  Industries: Regulation