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Blog task: Score advert and wider reading

  Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising techniques. According to AdAge (adage.com), advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. As score in exploring gender roles, sexuality and the advertising techniques of the 1960s. 2) What representations of women were found in post-war British advertising campaigns? Women's place was in the home. Ironically, during the Second World War, propaganda posters had convinced women that their place was on farms and in factories while the men were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. 4) What does the factsheet suggest in t...
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Advertising: David Gauntlett and masculinity

  David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? The role of a woman as a housewife or low status worker has been kicked out and the masculine toughness and stubbornness has been shaken down  2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the social world is no longer confident in its traditions every approach to life is seeming radical, the media provides some of the tools to socially construct your identity  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? There are some generation differences which tend to cut across, under 30s traditional values are scarce and the mass media is promoting modern liberal values and more challenging to traditional values I think it is a good thing as it is a reflection of changing attitudes  4) Why does Gauntlett suggest that masculini...
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Gender, identity and advertising: blog tasks

  1) What examples does Gauntlett provide of the "decline of tradition"? 2) How does Gauntlett suggest the media influences the way we construct our own identities? 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? 4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? 5) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider advertising industry. 6) Gauntlett discusses the idea of 'girl power' and offers examples from music and film. Does advertising provide evidence to support the idea of 'girl power' or is the industry still reinforcing traditional representations of men and women? 7) Do you agree with Gauntlett's argument under 'Popular feminism, women and men' where he suggests that younger generati...
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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? In the mid 1990s advertising has increasingly employed images in which the gender and sexual  orientation of the subjects are markedly (and purposefully) ambiguous. There are also a growing number of distinctly homosexual images 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? women were suffering their own identity crisis,  idea of women having their own plans and careers; but soon after 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the home.  The highest good is keeping house and raising children, that women would be purchasing such goods for the household 3) How did the increasing influence of clothes and make-up change representations of women in advertising? It led to women being increasingly portrayed as decorati...
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Introduction to advertising

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Binary opposition as they present marmite as either a hero or a villain( you like it or hate it), also todorovs equilibrium because marmite presents that either people love it or hate it and that’s how they advertise it 2) What persuasive techniques are used by the Marmite advert? Marmite use emotional appeal as people create strong feelings with the advert as they can relate to either loving it or hating it , also repetition as the keep repeating you either love it or hate it  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? All publicity works on anxiety suggest in his book ways of seeing  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referencing is advertising offers us an improved version of ourselves whether we are male or female, thi...
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Media assessment 2 LR

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). EBI: revise unseen texts  WWW: good use of knowledge  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1) the bare chest of stormzy arguably reinforces the sexualisation of black males in the media  Q2)conglomerate ownership to dominate media Q3)younger audiences usually don’t watch tv the same way as older generations  Q4)hypodermic needle model largely discredits but is becoming more relevant  3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment. 2 but completed all blog tasks  4) Look at your answer for  Questio...
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Migrain final index

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)Industries: Public service broadcasting  15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in the...
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