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Showing posts from November, 2024

Media: index

1)  Introduction to media : 10 questions  2) media consumption audit   3) Semiotics blog task 4) language: reading an image - media code's 5) reception theory - advert analysis and fact sheet 6) Genre: fact sheet and genre questions   7) narrative: factsheet questions  

Audience theory 1: blog task

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  As the media  article is expecting you to believe that 20 minutes a day can encourage aggressive behaviour 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page? The daily mail are injecting this information into you so that u stop playing video games, it may be too simplistic because if believes that the only reason is video games 3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I think that the theory is to simple because audiences do not believe everything they see but in someway they believe information they see if it comes from a source they can rely on  Two-step flow model 1) Summarise the two-step flow model....

Assessment 1: learner response

 1) Type up your feedback in  full WWW: a solid first assessment in media, particularly question 1 and 3  EBI: social and cultural context questions are tricky. Revise theories and avoid repetition 2) Read  the mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment Q1) Todorov: character eyeline looking off screen suggests danger or threat; tagline "survival" references no hint of new equilibrium Q2)  Reflection of UK working class contexts in both products: urban settings; single (male) character dressed for urban environment; similar composition and colour scheme; possible connotations of determination, overcoming difficult backgrounds, poverty, stereotypical masculinity, danger or threat, binary opposition (‘The Showdown’). Q3) Neale “repetition and difference” – allows producers to evolve genre but maintain audience; Abercrombie “television producers set ou...