Assessment 1: learner response

 1)Type up your feedback in full

WWW: a solid first assessment in media, particularly question 1 and 3 

EBI: social and cultural context questions are tricky. Revise theories and avoid repetition

2)Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment

Q1) Todorov: character eyeline looking off screen suggests danger or threat; tagline "survival" references no hint of new equilibrium

Q2)  Reflection of UK working class contexts in both products: urban settings; single (male)

character dressed for urban environment; similar composition and colour scheme; possible

connotations of determination, overcoming difficult backgrounds, poverty, stereotypical

masculinity, danger or threat, binary opposition (‘The Showdown’).

Q3)Neale “repetition and difference” – allows producers to evolve genre but maintain audience;
Abercrombie “television producers set out to exploit genre conventions... economic sense”
... “Genres permit the creation and maintenance of a loyal audience.”

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams). Identify at least one potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. 

Q1) The main character confidently holding a gun suggests that he is turning to crime with a sense of determination in an attempt to restore or create a new equilibrium

Q2) The difference in ethnicity as in figure 1 the male is of white ethnicity but in figure 2 the character is of black ethnicity, the black male has been deliberately used in figure 2 to relate with urban/street lifestyle

Q3) Abercrombie, this theory is supported as it is clear that producers repeat key conventions to improve the marketability

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.

Steve Neale’s theory of Repetition and Difference. Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre.

Roland Barthes codes are hermeneutic code, proairetic code, cultural code, connotative code, and symbolic code


5) Identify your weakest question and write three bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top level descriptors.

Q3)
- In the ill manors poster the character shows social and contexts of gangs on urban setting 

- both products show how society can shape people’s lives  which reflects key themes of British media and culture 

-Reinforcing negative stereotypes about British culture as the estates reflect violence from growing up 


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