Cultural Industries: blog task

 


1) What does the term 'Cultural Industries' actually refer to?

those activities which deal primarily with symbolic goods 

2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?

cultural industries are dominated by large companies with a distinct difference between rich and poor

3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?

To spread social awareness In order to attract customers to the media products as audiences may agree with their ideologies 

4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?

Risky business,Creativity versus commerce,

High production costs and low reproduction costs,

Semi-public goods, the need to create scarcity



5) Why are so many cultural industries a 'risky business' for the companies involved?

as the industries don't know whether the product is going to fail or succeed and they rely on big hits

6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?

I think the media should be about both because they of course want to make profit but they also play an important role in society as people watch something like the news for their information 

7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) 

usage of horizontal and vertical integration 

8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?

I agree that the cultural industries reflects the inequalities and injustices of wider society and the people behind the media products should be given more recognition and more profit 

9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?

The unfair distribution of profit 

10) What is commodification? 

the process through which news is translated into a commodity, or a good or service designed to earn its producer a profit when it is sold in the market

11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?

I agree that the media products fail to reflect the diversity of people because they are supposed to relate to the audience, so they become engaged. However, most media products are general and original.

12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.

Hesmondhalgh suggests cultural industries have undergone serious changes from 3 factors digital transformation, globalisation and convergences of media platforms. These factors are the most important as they illustrate the nature of cultural industries and the impact on society.

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