Industries: Ownership and control blog tasks

 Media conglomerate research


1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.

-Conglomerate ownership refers to a situation where a company has control over multiple businesses in different sectors, which helps to minimise risk and enhance its overall influence in the marketplace.

-Vertical integration occurs when a business takes charge of various phases of production within the same sector. For instance, Disney not only creates its movies but also manages their distribution which allows it to maintain significant control over the entire operation.

-Horizontal integration involves a company merging with or purchasing other firms that operate at the same level within the same industry. For example, if Disney were to acquire another media organization, it would expand its market presence and reduce competition.

-Both vertical and horizontal integration serve as strategies for a conglomerate to improve efficiency and reinforce its market standing

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

The debate over media control is really about striking a balance. On one side, there’s the concern that too much control whether from the government or big corporations can limit the variety of voices and ideas we hear. When just a few companies or entities hold all the power, it can lead to a narrow view of the world, which isn’t good for democracy. People need access to a range of perspectives to make informed decisions.

On the other side, some argue that keeping the media market free without too much government regulation encourages competition and innovation. This could lead to better content and services that meet the public’s needs. They also worry that too many rules and regulations can create unnecessary red tape and slow down progress



Media Magazine reading and questions

1) Briefly describe the production, promotion and distribution process for media companies.

Production: The process of creating content, which includes activities like writing, filming, editing, and finalising  media products such as movies, TV shows, or music.

 Promotion: The marketing efforts undertaken to generate interest and attract an audience to the content. 

 Distribution: The method of delivering the finished content to the audience. 

2) What are the different funding models for media institutions?

-License fee
- Public service remit
- Advertising
- Subscribers
- Sponsorship

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

Disney is a beloved brand recognized for its family-oriented animated movies, exciting theme parks, and a wide range of merchandise.Marvel features an exhilarating collection of superheroes that have won the hearts of fans around the globe. Asda is known for its commitment to family values, offering quality products at reasonable prices in a straightforward and approachable manner.

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

The movie industry has invested                
enormous sums of money into 3D
technology, in order to encourage
audiences into cinemas.

•Some online newspapers now require
audiences to subscribe to access their
content or provide premium content
to those who pay for mobile apps.

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

 Google now owns YouTube, and
has revolutionised the way we
access music and moving-image
entertainment and information.

 Amazon, Netflix and Yahoo now
create, produce and ‘broadcast’
their own TV shows, such as
Transparent, Orange is the New Black
and Community.
6) Do you agree with the view that traditional media institutions are struggling to survive?

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

it will reduce its costs across the different stages of its production and maximise its profit

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

I think audiences will gain power because I believe that the institutions produce media products for profit so they want to attract audiences, so this means that they will listen to what audiences want

Comments

Post a Comment

Popular posts from this blog

Film and Tv language:lighting

Identify examples of  high  and  low-key  lighting. Say which depict  top ,  back  or  under lighting . What  effects  are created by the lighting in each image 1) low key lighting, top lighting, creating a sinister look almost if she is hiding from someone  2)high key lighting with low key lighting on his face to define key features, back lighting, creates the effect of a leader that is serious and certain and brings our attention to the costume  3)low key lighting , top lighting , the light shining on his badge and gun creates the effect that he is a police officer trying to stop something or be a hero  A characteristic of film noir is its distinctive lighting style: - Low-Key Lighting: Creates strong contrasts between light and shadow, enhancing the mood of mystery and tension. - Practical Lights: Streetlights and neon signs contribute to the ambiance while enhancing the aesthetic. - Atmospheric Effects: Fog, rain, and ...
Read more

Genre: blog tasks

  1) What example is provided of why visual iconographies are so important? the mise en scene of deep space, usually indicates the genre of sci-fi 2) What examples are provided of the importance of narrative in identifying genre? the way soap opera develops and is dealt with will be different  3) What are the different ways films can be categorised according to Bordwell?  • Period or Country • Director / Star • Technical Process • Style  • Series • Audience 4) List three ways genre is used by audiences. prior knowledge, compare, reject a text 5) List three ways genre is used by institutions or producers. Production,  Attracting an Audience,  Marketing Texts 1) List five films the factsheet discusses with regards to the Superhero genre. Scott pilgrim vs the world,  Elektra,  Spider-man,  Sin city,  V for vendetta 2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the...
Read more

Narrative: blog task

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Harry Potter follows the narrative structure  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Prison break season 1, episode 1  Michael Scofield is imprisoned in Fox River State Penitentiary. He finds his brother, Lincoln Burrows, who is a death row prisoner, and tells him that he is going to break them both out of the prison. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. Example Lord of the rings •Frodo is the hero, he seeks Mount Doom in order to destroy the ring • The villain is Sauron • The donor is Gandalf who gives...
Read more