Public service broadcasting: blog tasks

 Ofcom review of PSB in Britain

1) Look at page 3. Why is it a critical time for public service broadcasting? 

Audience viewing habits continue to change
rapidly and competition from global content providers is ever-increasing.

2) Read page 4. How has TV viewing changed in recent years? 

The growth of well-funded on-demand services and the rapid take-up of connected devices have
increased our choice in what we watch, as well as how and when we watch it. Viewers and listeners
of all ages have rapidly adopted these newer media, with the average viewer now spending over an
hour a day watching services like Netflix and YouTube.

3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

Television also remains the best way to reach large audiences; and, broadcast news is still
widely considered to be accurate and trustworthy.
 The PSB channels are still distinctive in the amount and
range of first-run, original UK programmes they broadcast. 

4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

Collectively, they provide audiences with
approximately 32,000 hours of new UK content in a wide range of subjects, including news, current
affairs, drama and children’s programmes.

5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

Collectively, they provide audiences with
approximately 32,000 hours of new UK content, the value is to inform, educate and entertain but the main value is inform as the British people are much more informed than other countries and the entertainment should be for commercial.

6) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

Significant growth in third-party funding, such as co-production, and
increases in portfolio channel and online advertising has offset some of this decline.

7) Read page 6. What services increasingly play a role in our media lives in the digital age? 

Sky has increased spend on original UK drama and has renewed its commitment
to its news service, provided on a free-to-air basis. SVoD services have been particularly effective in
engaging younger audiences, and our research suggests audiences aged 16-34 years old are more
likely to watch a BBC programme on Netflix than the BBC iPlayer.3

Goldsmiths report on Public Service TV


1) What does the report state has changed in the UK television market in the last 20 years?

Regulation 

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

 Principles of independence, universality, citizenship, quality and diversity need to be embedded into the regulation and funding of an emerging digital media landscape.

3) What does the report say about the BBC?

The BBC is the most important part of the television ecology, but the model of universality underpinning its public service credentials is under threat

4) According to the report, how should the BBC be funded in future?

The government should replace the licence fee as soon as is practically possible with a more progressive funding mechanism such as a tiered platform-neutral household fee, a supplement to Council Tax or funding via general taxation with appropriate parliamentary safeguards. 

5) What does the report say about Channel 4?

Channel 4 occupied a critical place in the public service ecology 


6) How should Channel 4 operate in future?

In the future channel 4 should produce content for older children 

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

Sky and other commercial broadcasters, on subscription video-on-demand services such as Netflix and Amazon, and through the new Local TV services. Meanwhile, a broad range of cultural institutions – including museums, performing arts institutions and community organisations – are now producing video content of public service character.

1) Should the BBC retain its position as the UK’s public service broadcaster?

Yes as they provide educational content and are trusted 

2) Is there a role for the BBC in the 21st century digital world?

To educate, entertain and inform


3) Should the BBC funding model (licence fee) change? How?

No, because it is affordable for the audience and nobody complains about it 

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