Ideology

 Part 1: Media Magazine reading

1) Read the article and summarise it in one sentence.

The article reflects and critiques capitalist ideology through dystopian themes and propaganda through its narrative 

2) What view of capitalist ideology is presented in the Hunger Games films?

It presents the stark inequalities between the wealthy capital and the districts showing how capitalism can lead to exploitation and division 


3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

 The films suggest that the media has significant power to shape and influence ideological beliefs, as seen in how the Capitol uses propaganda to control the narrative, manipulate public perception, and maintain its dominance over the districts

4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs?

In my opinion, the media does play a crucial role in shaping our values and beliefs. It can influence public opinion, create cultural norms, and reinforce ideologies through the content it produces and disseminates. The way stories are framed and the narratives that are promoted can significantly impact how individuals perceive reality and their place within society.

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

Individualism, consumerism, capitalism, democracy 

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

Power and ideology are maintained through consent when the ruling class establishes its dominance by shaping cultural norms and beliefs 


3) What does French theorist Louis Althusser suggest about ideology and consumerism?

French theorist Louis Althusser suggests that ideology functions through various institutions, including media, education, and religion, which reinforce consumerism by promoting the idea that personal identity and are tied to consumption 

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
 
I agree with the idea behind They Live that we can be uncontrolled by the media, which often operates in the interests of the economic elite. The media can shape perceptions and ideologies in ways that benefit those in power, leading to a society that may not critically question the narratives presented to them. This raises important questions about media l and the need for individuals to critically engage with the content they consume.

Part 2: The role of the media in democracy

1) Why is the media important in a democracy? 

Allow for participation among citizens and the audience 

2) What are the hallmarks of a free and healthy media landscape?

The hallmarks of a free and healthy media landscape include diversity of ownership, independence, a variety of viewpoints represented, and the presence of public service broadcasting that prioritises the public interest over commercial gain.

3) What risks are identified that threaten a healthy media environment? 

 The risks identified that threaten a healthy media environment include media consolidation, censorship, misinformation, lack of funding for public service media, and the influence of corporate interests that can skew reporting and limit diverse perspectives.

4) What is YOUR opinion on how the media can be safeguarded to protect democracy? You may want to think about ownership, regulation, technology or public service broadcasting here

  In my opinion I think the media can be safeguarded through regular regulation to ensure that audiences are not missing any important information and the know what they are consuming, also I think psb is important as it is for public benefit and too educate, inform and entertain 

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