Gender, identity and advertising: blog tasks

 1) What examples does Gauntlett provide of the "decline of tradition"?



2) How does Gauntlett suggest the media influences the way we construct our own identities?



3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values?



4) Why does Gauntlett suggest that masculinity is NOT in crisis?


5) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider advertising industry.



6) Gauntlett discusses the idea of 'girl power' and offers examples from music and film. Does advertising provide evidence to support the idea of 'girl power' or is the industry still reinforcing traditional representations of men and women?



7) Do you agree with Gauntlett's argument under 'Popular feminism, women and men' where he suggests that younger generations are not threatened by traditional gender roles and are comfortable with social changes? Does advertising provide examples either reinforcing or challenging this idea that younger generations are more comfortable with changing gender roles?



8) What examples from advertising does Gauntlett provide for the changing nature of gender in society (from the section on Judith Butler's Gender trouble)?



9) Why is advertising such a good example of the 'contradictory elements' that Gauntlett discusses with regards to the mass media? In other words, how does advertising continue to both reinforce and challenge gender stereotypes?



10) Finally, Gauntlett makes a clear case that things change and modern identities are increasingly fluid. What is your opinion on this debate - do you agree that the media reinforces the changing attitudes towards gender and sexuality in society?


Media Magazine: Andrew Tate - Masculinity in crisis?

1) What is misogyny and how does it link to Andrew Tate?



2) How does the article suggest Andrew Tate used social media to build up his reputation and following?



3) Does Andrew Tate's popularity suggest there is in fact a 'crisis in masculinity' - disagreeing with David Gauntlett's view?


Comments

Post a Comment

Popular posts from this blog

Film and Tv language:lighting

Identify examples of  high  and  low-key  lighting. Say which depict  top ,  back  or  under lighting . What  effects  are created by the lighting in each image 1) low key lighting, top lighting, creating a sinister look almost if she is hiding from someone  2)high key lighting with low key lighting on his face to define key features, back lighting, creates the effect of a leader that is serious and certain and brings our attention to the costume  3)low key lighting , top lighting , the light shining on his badge and gun creates the effect that he is a police officer trying to stop something or be a hero  A characteristic of film noir is its distinctive lighting style: - Low-Key Lighting: Creates strong contrasts between light and shadow, enhancing the mood of mystery and tension. - Practical Lights: Streetlights and neon signs contribute to the ambiance while enhancing the aesthetic. - Atmospheric Effects: Fog, rain, and ...
Read more

Genre: blog tasks

  1) What example is provided of why visual iconographies are so important? the mise en scene of deep space, usually indicates the genre of sci-fi 2) What examples are provided of the importance of narrative in identifying genre? the way soap opera develops and is dealt with will be different  3) What are the different ways films can be categorised according to Bordwell?  • Period or Country • Director / Star • Technical Process • Style  • Series • Audience 4) List three ways genre is used by audiences. prior knowledge, compare, reject a text 5) List three ways genre is used by institutions or producers. Production,  Attracting an Audience,  Marketing Texts 1) List five films the factsheet discusses with regards to the Superhero genre. Scott pilgrim vs the world,  Elektra,  Spider-man,  Sin city,  V for vendetta 2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the...
Read more

Narrative: blog task

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Harry Potter follows the narrative structure  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Prison break season 1, episode 1  Michael Scofield is imprisoned in Fox River State Penitentiary. He finds his brother, Lincoln Burrows, who is a death row prisoner, and tells him that he is going to break them both out of the prison. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. Example Lord of the rings •Frodo is the hero, he seeks Mount Doom in order to destroy the ring • The villain is Sauron • The donor is Gandalf who gives...
Read more