Introduction to advertising

 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.

Binary opposition as they present marmite as either a hero or a villain( you like it or hate it), also todorovs equilibrium because marmite presents that either people love it or hate it and that’s how they advertise it

2) What persuasive techniques are used by the Marmite advert?

Marmite use emotional appeal as people create strong feelings with the advert as they can relate to either loving it or hating it , also repetition as the keep repeating you either love it or hate it 

3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?

All publicity works on anxiety suggest in his book ways of seeing 

4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?

Referencing is advertising offers us an improved version of ourselves whether we are male or female, this can link to emotional feelings  

5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?

As they adverts continued to use love it or hate it while also incorporating nostalgic elements that appeal to the family member who done the grocery shopping, this can be linked to slogan or emotional feelings 

6) What is the difference between popular culture and high culture? How does Marmite play on this?

It juxtaposes popular culture with high culture as they are acknowledged when they provide goods or services to the royal family but how they advertise links to popular culture 

7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

As post modernist consumers get the joke from marmite and spread using word of mouth. This is because the consumers know they are being controlled and manipulated by the media.

8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

Examples of a child called it, life is short and the marmite neglect. As they may transgress boundaries of taste in order to make audiences question notions of what is real and of value in real society 

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