Music Video introduction blog task

 1) What is the purpose of a music video?

The purpose is to sell products 

2) How has the digital age changed the production and distribution of music videos?

They are more widely available, videos could be uploaded to video hosting sites like YouTube , allowing audiences to watch and listen to it whenever they want 

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Universal music group, Sony music entertainment, Abu Dhabi media which is syndicated to YouTube with YouTube and google receiving a share of its advertising profit 

4) What are the key conventions of a music video?

Movement, band or artist, narrative and intertextuality 

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

The storyline may relate to the songs lyrics and illustrate what is being said For example I was a teenage anarchist by against me 

6) What examples are provided in the factsheet for intertextuality in music videos?

All small things makes references to back street boys and Christina Aguilar by directing copying scenes

7) Why do audiences enjoy intertextual references in media products?

The audience feels pleasure when they recognise it 

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?



10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here


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