The Gentlewoman: Audience and Industries blog tasks

 1) Media Magazine feature: Pleasures of The Gentlewoman


Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

 Its minimalist covers are so completely
different that it’s actually shocking. The
only text is the title, subtitle and name
of the person in the photograph, unconventional

2) What representations are offered in the Gentlewoman?  

This includes playing with ideas of
gender performativity and stereotypes,
such as the fashion feature

3) List the key statistics in the article on the average reader of the magazine. 

61 percent of its readers are aged 28-46.
 I may not have the income
of the gentlewoman’s average reader (a
whopping £87k!)

4) What is The Gentlewoman Club? 

an
‘international society’ of ‘sophisticated
women and men who demand quality
and originality from their agenda of
cultural happenings’

5) What theorists does it suggest we can apply to the Gentlewoman's club?

audience theories by
the likes of Clay Shirkey, fandom
theories by Henry Jenkins, and David
Gauntlett’s ideas about how we, as
media consumers, use media products
to help create our identity.

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

Gentlewoman is trying to create a biliteral relationship with its audience

7) Who are the team behind the magazine?

The team behind the gentlewoman
is small but clearly influential. Creators
Gert Jonkers and Jop van Bennekom

8) How does the Gentlewoman use their website and social media to promote the magazine? 

use their websites as great adverts, giving away just enough content to allow potential readers to enjoy full articles

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

10) How does the article sum up the audience pleasures of the Gentlewoman? 

Gentlewoman feel modern and relevant

2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

A stylish read, unlike any other women’s magazine out there 

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

Library, club, magazines, collaborations, shop 

3) What are the audience demographics for The Gentlewoman?

32 years, female audience, most readers in uk 51%

4) What is The Gentlewoman Club and what does it offer readers?

An international society of magazines readers 

5) What Creative Collaborations

Delfina delletrez, COS, Chanel, Armani 

3) D&AD Award Winner feature


1) How is the magazine described?

The gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion 

2) What does it say about the content and design of The Gentlewoman?

The Gentlewoman brings together in its pages modern women of great renown and distinction such as Mhairi Black, Elena Ferrante, Zadie Smith, Sofia Coppola, Erin Brockovich and Nicola Sturgeon. Such women exemplify the editorial character of the magazine. The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?

Confident, intelligent and stylish, our readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club (28,000 subscribers).

4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?

Savile club, architectural tour in Los Angeles, Durslade farm 

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

With an intelligent take on fashion and culture 

3) How are Gentlewoman Club tickets given out? 

Is free to those who sign up on the magazines website and are selected for a slot 

4) What does the article say about The Gentlewoman's relationship with its audience? 

Engaged readership that sees design in lifestyle just as we do, readers feel apart of something sincere and consistent 

5) Why are Club events valuable from a digital perspective? 

Generate online assets that the magazine can use to engage audiences between its bi annual issues 

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

Through collaborations and famous people 

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

Builds relationships with readers as they will want to purchase more 

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

Places the club has visited and collaborations the magazine has 

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

It engages the digital audience attracting  a younger audience through the use of young celebrities and idols 

5) What representations of fashion and gender can you find on their Instagram page? 

Representing women as doing something and not for male gaze as they are represented equally and not discriminated to attract all audiences 

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