Advertising and Marketing index

 1) Advertising: Introduction to advertising

Comments

Post a Comment

Popular posts from this blog

Magazine practical production: tasks

Image
  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. Sports illustrated Fourfortwo  GQ 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Magazine brand : FourForTwo Fonts, colours and typical designs: Typically uses bold headlines to grab readers attention, also us...
Read more

Music Video introduction blog task

  1) What is the purpose of a music video? The purpose is to sell products  2) How has the digital age changed the production and distribution of music videos? They are more widely available, videos could be uploaded to video hosting sites like YouTube , allowing audiences to watch and listen to it whenever they want  3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Universal music group, Sony music entertainment, Abu Dhabi media which is syndicated to YouTube with YouTube and google receiving a share of its advertising profit  4) What are the key conventions of a music video? Movement, band or artist, narrative and intertextuality  5) How can narrative be used in music video? Give an example of a music video that uses a narrative. The storyline may relate to the songs lyrics and illustrate what is being said For example I was a teenage anarchist by against me  6) What examples are provided in the factsheet for intert...
Read more

Feminist theory: blog tasks

  Read   Playing With The Past: Post-feminism and the Media   ( MM40 , page 64 -   our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyoncé  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? It shows that there is still a need for feminism however the texts like Beyoncé are almost inviting it in and much different to periods of time before  3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Patriarchy: An ideology that places men in a dominant position over women  Nostalgia: A sentimental longing for the past, often only remembering the positives from the past  Feminism: A movement aimed at defining, establi...
Read more